Here are five practical marketing ideas for your cleaning business:
1. Local SEO and Google My Business
Optimise your website for local search terms and create a Google My Business profile. This ensures potential customers can easily find your services when searching for cleaners in their area.
2. Social Media Engagement
Use platforms like Facebook and Instagram to share before-and-after photos, cleaning tips, and customer testimonials. Engaging posts can attract followers and demonstrate the quality of your services.
3. Referral Program
Establish a referral programme that rewards existing customers for recommending your services to friends and family. Offering discounts or free services can encourage word-of-mouth marketing.
4. Seasonal Promotions
Create special offers around seasonal events, such as spring cleaning or holiday preparation. Promote these discounts through email newsletters and social media to generate interest and bookings.
5. Content Marketing
Start a blog or video series providing cleaning tips, hacks, and advice. This will not only establish you as an expert in the field but also improve your website’s SEO, attracting more visitors and potential clients.
If you are looking for regular support with your social media, contact one of the team at Social Tradies. We’re always happy to help.
